It starts with a simple application. Companies apply to the program at any time. The LG NOVA team reviews and selects companies that have an interesting value proposition to explore potential collaboration.
Once a company is chosen to be a part of the program, they will work closely with an entrepreneur-in-residence on the LG NOVA Team to collaborate on a business or solution proposal for proof of concept development. If the POC is successfully reviewed, the company will proceed on an accelerated path to collaborate with LG on joint go-to-market or commercial business opportunities.