Create a brighter future and a better way of living for all, made possible with new experiences powered by AI-technology.
LG NOVA creates and grows novel AI-first applications and businesses in transformational market areas through an “outside-in” approach to innovation, working with the broader ecosystem to build a brighter future for people and the planet.
We’re working to change how innovation happens. We bring people together to collectively innovate and transform markets, believing that many perspectives and ideas working together create the most extraordinary outcomes.
LG serves communities across the world. At LG NOVA, we are dedicated to work that delivers as much social impact to as many diverse global communities as possible.
Our innovation strategy follows LG’s ABC (Artificial Intelligence, BioTech, CleanTech) innovation approach, focusing on:
Our team is singularly focused on opportunities where AI fundamentally changes how an industry operates. We’re passionate about creating change for a better life by building an ecosystem that supports and nurtures bold ideas and innovative businesses, delivering on LG’s brand promise: Life’s Good. Our approach is to partner with experts, startups, investors, governments, universities, and corporations to solve real-world problems from the ground up.
With deep experience in AI, business, and a wide variety of markets, our team is made of innovation leaders, entrepreneurs, and industry professionals working together to create life-changing AI-first business ventures.