AI is here.
Let’s build the future.

Our focus is on discovering what AI can actually do for people.
We're incubating and building AI-First Businesses to deliver real-world solutions that are fine-tuned for high-stakes needs like health, energy, and areas of great potential change.

Our Vision

Create a brighter future and a better way of living for all, made possible with new experiences powered by AI-technology.

OUR MISSION

Powering an AI-first Future

Our mission is to fuel innovation for LG and its partners by creating and launching new AI-first ventures that become the next growth  engine for LG.

LG NOVA creates and grows novel AI-first applications and businesses in transformational market areas through an “outside-in” approach to innovation, working with the broader ecosystem to build a brighter future for people and the planet. 

We’re working to change how innovation happens. We bring people together to collectively innovate and transform markets, believing that many perspectives and ideas working together create the most extraordinary outcomes.

LG serves communities across the world. At LG NOVA, we are dedicated to work that delivers as much social impact to as many diverse global communities as possible.

Built from LG’s
Corporate ABC Strategy

Our innovation strategy follows LG’s ABC (Artificial Intelligence, BioTech, CleanTech) innovation approach, focusing on:

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(AI) Transformational Tech

Market areas where AI can create impactful change, disrupt market dynamics, deliver everyday impact. 
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(BioTech) HealthTech

Application areas where AI brings value and enhances capabilities for providers to deliver better care and for greater access and quality of 
care for people across their 
health journey.
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(CleanTech) CleanTech

Business and solutions where AI, analytics and data help us advance towards a sustainable future, and resilient infrastructure to safeguard the planet for 
future generations.

3895+
Startup applicants
(to date)
100+
Startups selected to explore collaboration with LG NOVA
4
New ventures
launched and founded

Strategic Partners
in the LG NOVA Network

Meet Our Team

Focusing on problems that transform industries.

Our team is singularly focused on opportunities where AI fundamentally changes how an industry operates. We’re passionate about creating change for a better life by building an ecosystem that supports and nurtures bold ideas and innovative businesses, delivering on LG’s brand promise: Life’s Good. Our approach is to partner with experts, startups, investors, governments, universities, and corporations to solve real-world problems from the ground up.

With deep experience in AI, business, and a wide variety of markets, our team is made of innovation leaders, entrepreneurs, and industry professionals working together to create life-changing AI-first business ventures.

Shape the future with us.

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Learn About Our Businesses

Explore the AI‑first ventures LG NOVA has launched and how they are transforming markets.
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Learn About Our Innovation Programs

See how founders and partners work with LG NOVA to build new AI‑driven businesses together.