LG announces the first 50 participants in its LG NOVA program

Feb 18, 2022 7:41:00 PM
Written by Haje Jan Kamps@Haje 

LG’s innovation center — LG NOVA among friends — today announced that it has selected the first 50 companies for its Mission for the Future global challenge competition. From 1,300 applicants, the company picked its first cohort to start building opportunities with the startups. NOVA itself is a counterpoint to profit-focused corporate venture capital outfits, and is instead focusing on abilities to collaborate with the LG conglomerate across the board, in a few key verticals: the metaverse, connected healthcare, smart homes, electric vehicles (EV) and the wonderfully fuzzily named tech for good.

The first official “First 50” group represents innovations “in industries that will have the most immediate impact on society now and in the future,” as LG describes it. 

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