The LG NOVA Program

We’re working to create new businesses that deliver the future of sustainability, readily accessible, socially impactful and technologically advanced living for consumers and the community at large.

Presenting the First 50 companies selected in the LG NOVA Challenge. These companies will work with LG NOVA Team to innovate for the future.

The First 50

Our Focus

Improve quality of life with solutions for accessibility, mobility, usability, and connectivity – for home, work, school, life, while building the next generation of products, applications, and services for consumers.

Connected Health

Expanding Access to Healthcare and Wellness

Too often, healthcare and wellness are deprioritized. Creating unique access to healthcare and more opportunities for wellness is essential to our future and can have a tremendous impact on every single person’s life. In this category, we’re looking for innovative approaches, access, digital fitness products and devices to provide people with more control over their healthcare and fitness, thereby increasing the health and wellness of our population.

Energizing Mobility

Staying on the Go with Electricity

Electric charging for our transportation - vehicles, boats, planes, buses, fleets, and the grid is key to a clean future society. For this category, we want to hear about new services, solutions, and business ideas that will help scale the electric mobility sector, including the EV charging infrastructure ecosystem.

Smart Lifestyles

Simplifying Life’s Tasks in the Home

Smart lifestyle is the next phase of the connected home. These devices go beyond access to the internet. They improve power efficiency, automate processes, and make managing the increasing complexity of running a multi-person household that now often seconds as the home office, school, daycare facility, and family gathering place. LG's ThinQ platform is an open ecosystem built to help streamline tasks with data and information from your home appliances, entertainment devices and content services.

The Metaverse

Building the Next Digital World

The metaverse is our next internet. It will be made up of VR, AR, and XR technology, along with blockchain, digital avatars and cryptocurrencies. The potential, from enterprise VR and gaming to online learning, is boundless.

Innovation for Impact

Improve the World Community

This is an open category to broadly explore breakthroughs or adjacent innovations that create a positive impact on people, communities and the planet. We want to hear ideas that provide new solutions and services that impact and solve some of the world’s biggest challenges.

Expanding Access to Healthcare and Wellness

Too often, healthcare and wellness are deprioritized. Creating unique access to healthcare and more opportunities for wellness is essential to our future and can have a tremendous impact on every single person’s life. In this category, we’re looking for innovative approaches, access, digital fitness products and devices to provide people with more control over their healthcare and fitness, thereby increasing the health and wellness of our population.

Staying on the Go with Electricity

Electric charging for our transportation - vehicles, boats, planes, buses, fleets, and the grid is key to a clean future society. For this category, we want to hear about new services, solutions, and business ideas that will help scale the electric mobility sector, including the EV charging infrastructure ecosystem.

Simplifying Life’s Tasks in the Home

Smart lifestyle is the next phase of the connected home. These devices go beyond access to the internet. They improve power efficiency, automate processes, and make managing the increasing complexity of running a multi-person household that now often seconds as the home office, school, daycare facility, and family gathering place. LG's ThinQ platform is an open ecosystem built to help streamline tasks with data and information from your home appliances, entertainment devices and content services.

Building the Next Digital World

The metaverse is our next internet. It will be made up of VR, AR, and XR technology, along with blockchain, digital avatars and cryptocurrencies. The potential, from enterprise VR and gaming to online learning, is boundless.

Improve the World Community

This is an open category to broadly explore breakthroughs or adjacent innovations that create a positive impact on people, communities and the planet. We want to hear ideas that provide new solutions and services that impact and solve some of the world’s biggest challenges.

Innovation comes from the willingness to consider different perspectives

LG NOVA is nurturing the process of new business creation - from the outside-in.

We're calling on startups, founders and entrepreneurs to help us create new business that will shape the future of how we live, work and play.

Let's build a better future, together.

Powered by the LG brand and resources, we can offer startups the ability to take their ideas further and faster into the adoption process.

Coming Soon

LG is looking for new technologies, concepts and business ideas that will push the envelope of a technologically advanced lifestyle for the good of people, communities and the planet.

Coming soon
Fall 2022
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Coming soon
Fall 2022

LG NOVA Fall Innovation Festival

Silicon Valley | Fall 2022