The Innovation Lab Built to Challenge LG: Sokwoo Rhee on Reinventing a Tech Giant

Sep 23, 2025 6:29:30 PM

At LG NOVA, our mission is to go beyond LG’s legacy in appliances and electronics to build entirely new businesses that can have real-world impact.

In my conversation with Tech Talks, I shared how we are:
🌍 Applying AI to pressing global challenges, from chronic healthcare conditions to clean tech
🏥 Using technology to expand access to care in underserved communities, like rural West Virginia
💡 Building an innovation model within LG that is intentionally independent, so we can move beyond incremental change
📈 Finding the intersection between long-term societal goals (like Net Zero) and real business opportunities, because only then will corporations truly prioritize them

I’m proud of the progress we’ve made. From launching Primefocus Health to incubating new ventures like PADO AI, and even more excited about what’s ahead.

You can listen to the full conversation here.

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