New experiences.
New capabilities.
New futures.

The future is being created now, as AI fundamentally reshapes how entire industries operate and how we live. 

As LG Electronics' North American Innovation Center, we explore opportunities and discover new market spaces where AI enables the most profound impact. 

We incubate and launch new ventures to deliver solutions that will transform markets. 

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Sokwoo Rhee
Head of LG NOVA

See what we're building.

Our ventures are proof of what's possible when AI is applied with focus and creativity.
Each has the potential to fundamentally change the experience in their industry.

Relief AI

Relief AI

Transforming mental healthcare by enabling therapists to access real-time mood insights through voice biomarkers. With ReliefAI, therapists now have more data and insight into understanding their patients' emotional patterns continuously, enabling faster interventions, better outcomes, and the ability to support 
more people.
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Primefocus Health

Primefocus Health

Reimagining specialist care delivery for patients in rural and underserved areas. What was once confined to urban medical centers is now accessible remotely — expanding access, improving outcomes, and creating new economic models for healthcare delivery.
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OnVibe

OnVibe

Empowering content creators and small businesses to build authentic social media presence through AI that learns their voice, surfaces relevant trends, and automates publishing. What was a full-time job of constant content creation becomes a strategic, manageable engine for growth.
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PADO

PADO

Revolutionizing energy management for data centers by orchestrating power, cooling, and computing in real-time. Facilities can now handle exponentially larger AI workloads while reducing costs and generating new revenue, transforming energy from a constraint into a competitive advantage.
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Our focus on impact.

HealthTech

We focus on expanding access, improving outcomes, and reimagining care delivery by partnering with domain experts who understand healthcare's unique needs. Our ventures enable providers to support more patients, bring treatment to underserved communities, and use AI to fundamentally change the care model.

CleanTech

Building sustainable, scalable solutions that accelerate the transition to clean energy and resilient infrastructure for a better future. Our ventures unlock new pathways to decarbonization, energy efficiency, and climate resilience; turning sustainability from a regulatory requirement into a competitive advantage.

Transformational Tech

A dedicated team exploring AI’s most disruptive applications across HR, education, creative marketing, enterprise, retail, and manufacturing — where systems can personalize experiences and take action with minimal human involvement. Success means building AI-driven platforms that move organizations from insight to autonomous execution, creating venture-scale businesses with unicorn-level potential.

Built with the bold.

Invest with us.

The investors backing our ventures share a conviction: 
that AI's biggest opportunities to create a better world are THE real market potential for long-term growth.

EXPLORE OUR IMPACT

Shape the future with us.

industry-leaders

For Industry Leaders

Your industry is being transformed by AI. LG NOVA's ventures will help you lead the transformation for your business.
PARTNER WITH US
startup-founders

For Startup Founders

You've identified a problem where AI can create 10x impact. We bring the resources, networks, and conviction to help you build it at scale without the bureaucracy.
APPLY NOW
innovators

For Innovators
& Collaborators

We bring together bold founders, domain experts, technologists, and forward-thinking organizations. If you're reimagining what's possible in your field, let's talk.
Join US
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