LG NOVA at CES 2025
Innovation starts here.
January 7 - 10, 2025 | Las Vegas, NV


"LG NOVA is committed to building a brighter future by supporting innovative companies working to do good. Our exhibit at CES showcases our collaboration with startups and those across the innovation industry to create and build new businesses for the future. We invite all interested in joining our mission to transform the future to visit us at CES to learn more about how they can work with LG.”
– Sokwoo Rhee, Head of LG NOVA and Executive Vice President of Innovation at LG Electronics
Expert Panel Featuring
LG NOVA Executives
The Green Dream:
How Sustainable VC went from Ethos to Opportunity
Wednesday, January 8th
2:00 PM - 2:40 PM

A Look into CES 2025
LG NOVA Projects
Primefocus Health
A startup that recycles plastic waste into furniture and also water, fire, and heat-resistant bricks used to build low-cost houses and to address the homelessness housing deficit.
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Relief AI
-- An LG NOVA Solution Concept --
A platform for monitoring and tracking patients’ mental wellbeing through advanced AI assessment technologies, engaging with the patient directly.

Tech Talks in the LG NOVA booth
In addition to the startup showcase, LG NOVA hosted engaging in-booth discussions focusing on the innovation in the areas of HealthTech, CleanTech, and AI. Attendees joined the tech talks to explore LG NOVA initiatives, explore the benefits of collaboration with the LG team, and discuss the latest advancements in these dynamic markets.
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Meet the Companies Reinventing the Future
At CES 2025, LG NOVA showcased 9 companies working with LG NOVA to create a brighter tomorrow.
HealthTech
Continuum Care
-- 2024 Mission for the Future Company --
Home health data is growing faster than hospital data. Most of it goes unused. Meet Continuum. The 1st patient-controlled hub for all home health data.
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Climative
A vision to be the world leader in intelligent dermatology and skin analytics with a mission to facilitate faster and more accurate care for anyone anywhere.
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Artificial Intelligence
Roll AI
-- 2025 CES Exhibitor --
Our powerful AI platform lets you record studio-quality remote video calls, add special effects, and edit and publish in minutes.
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Versaware
-- 2025 CES Exhibitor --
Health tech company on a mission to innovate AI-powered software for the early detection and monitoring of retinal and neurological conditions.
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CleanTech
Baleena
Creating best-in-class, next-gen filtration technology to eliminate microplastic pollution from fashion—starting with your washing machine.
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Climative
Using AI to create personalized low-carbon plans for buildings so owners can make faster, better decisions to lower their building’s emissions, make them more comfortable, and save money.
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Open Innovation
CareCam
Driven by a passion for transforming healthcare through innovative technology using non-invasive and vision-based solutions.
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Canary Speech
Canary Speech is the leading vocal biomarker platform that provides a clinically-proven, secure, and cost-effective way to detect, monitor, and improve patients’ cognitive and behavioral health conditions.
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Grow with LG NOVA
Read more about our latest announcements and initiatives.
LG NOVA at CES 2025: Shaping the Future of Health Tech, Clean Tech, and AI Innovation
LG NOVA at CES 2025: Pioneering the Future of Health Tech, Clean Tech, and AI
Home Technology Enhances Comfort, Convenience, and Affordability
Home Technology Scores On Comfort, Ease, And Lower Costs
Rising Home Equity Keeps People In Place, Exploding Remodeling Tech
The Future of AI and Entrepreneurship, According Two Leading Innovators
LG NOVA aims to foster next-gen unicorns
Leveraging Technology to Address Rural Obesity and Chronic Care Issues
LG NOVA aims to cultivate next unicorn startups, says Director Lee Seok-woo
Vice President Lee Seok-woo, head of LG Electronics' North American Innovation Center, introduces the current status and plans of collaboration
Showcasing tomorrow’s innovators: LG NOVA returns to CES 2025
More AI offerings at CES 2025 with a glimpse of quantum
LG News Room
3 tips for building support for your entrepreneurial endeavor