Collaborative AI-First Ventures Delivers Impactful Solutions for Health, Energy, Small Business and Enterprise Sectors
LAS VEGAS, Dec. 29, 2025 -- LG NOVA, the North America Innovation Center for LG Electronics, returns to CES this year with an expanded showcase highlighting its collaborative innovation model, and featuring LG NOVA’s portfolio companies as well as breakthrough projects poised to become its next business ventures. LG NOVA’s exhibit highlights its commitment to building impactful, market-disruptive businesses for this new era of AI-led transformation, addressing real-world challenges in mental health, energy, access to care, and the success of small and medium businesses.
Located in Eureka Park, LG NOVA’s exhibit will feature its project showcase alongside portfolio companies and startup partners, demonstrating groundbreaking applications of AI and emerging technologies. Visiting attendees will have the opportunity to explore cutting-edge solutions for healthtech, cleantech, small and medium businesses and enterprises; connect with LG executives and leading entrepreneurs-in-residence, attend in-booth sessions and tech talks, and discover LG NOVA's vision for cross-industry collaboration to build AI-first innovative businesses that create a better future for people and the planet.
"In this era of AI, we’re working on creating new experiences, new capabilities and new ways to leverage AI to enrich our daily lives, whether it is through healthcare applications that transform how we manage our health and stay healthy, energy and power management capabilities that enable us to continue to advance the way we live, or business applications that help entrprenuers, leaders and employees find success, " said Sokwoo Rhee, Executive Vice President at LG Electronics and Head of LG NOVA. "Our exhibit at CES 2026 is a showcase of LG NOVA's purpose - to explore the greatest potential for AI to enhance our lives. We believe our collaboration model, working with startups, industry experts and entrepreneurs, gives us a leading vantage point in creating new businesses that will change their respective industries.
LG NOVA Portfolio Companies Making Their Debut
LG NOVA's exhibit will feature its portfolio of new business ventures co-founded by LG NOVA and its entrepreneur-in-residence team:
Additionally, at CES, LG NOVA is unveiling an innovative project showcase for potential future businesses in development.
Startup Partner Showcase
The LG NOVA booth will also feature startup partners reinventing the future across key technology sectors:
Artificial Intelligence:
HealthTech:
CleanTech:
These new business ventures, startups and projects demonstrate LG NOVA's commitment to collaborating with innovative leaders to push technological boundaries and build transformative solutions for a brighter tomorrow.
The LG NOVA showcase is located at Eureka Park (Venetian Expo, Hall G. Booth #60301).
For more information on LG NOVA at CES or to book press meetings, visit www.lgnova.com/ces-2026.
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About LG NOVA
LG NOVA, the North America Innovation Center for global innovation leader LG Electronics, is a team focused on bringing innovation from the outside to LG. LG NOVA is based in Santa Clara, Calif. The center's mission is to fuel innovation for LG and its partners by creating and launching new ventures to become the next growth engine for LG. Learn more about LG NOVA at www.lgnova.com.
About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics Inc., a smart life solutions company with annual global revenues of more than $60 billion. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, commercial displays, air conditioning systems and vehicle components. LG is an 11-time ENERGY STAR® Partner of the Year. www.LG.com.