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The Mission for the Future is a global startup engagement program for startups and entrepreneurs to propose their ideas to LG, sponsored by LG NOVA – LG’s new innovation center based in Silicon Valley, organized under LG Electronics’ U.S. research and development subsidiary, Zenith Electronics LLC.The Mission is a program for engaging innovative entrepreneurs and collaborating with them to build a brighter future together for people, their communities and the planet and to do so in market-meaningful ways that drive new business.

LG believes that diverse inclusive perspectives can lead to better innovation. We want to partner with innovative startups and entrepreneurs to give ideas that impact the global community the opportunity to flourish. With its global reach and infrastructure, LG believes that it is in the position to help these ideas succeed for the betterment of people, communities and the planet.

LG NOVA is a dedicated team within LG focused on engaging with startups and entrepreneurs for building businesses with LG. While you will primarily be working with the LG NOVA team, you will have the opportunity to engage different business units at LG throughout the process. The LG NOVA team and the challenge program have been set up to provide resources, nurture and grow businesses with startups. This unique opportunity is designed for startups and entrepreneurs. It will allow us to work in a different capacity than the typical relationship with LG business units. We also have vehicles to explore pilots, proof-of-concepts (POCs) and/or equity investments where relevant.

No. You are not required to use LG technology in your idea.

The Mission is open to all types of participants. There are certain participant restrictions outlined in our Rules and Terms.

Absolutely. LG is interested in connecting with startups that have the potential to invent that future and build it with LG.

The LG NOVA team has chosen these six topic areas -- Digital Health, Environmental-Social-Governance (ESG) & Electric Mobility, Smart Lifestyle, Metaverse & Gaming, Display Solutions and Open Innovation -- because we believe that these are key areas to be explored in our immediate future. We are looking for partners that will help us achieve a technologically-advanced lifestyle for people, their communities and the planet. If your idea does not fit the specific topic areas above, please feel free to include your proposal under the "Open Innovation" track. We are interested in hearing all ideas on improving the quality of life in the future We don't know what we don't know.

A team of judges from LG will review all eligible submissions to the Mission for the Future intake form. Proposals will be scored according to market attractiveness, team strength, right to win the market, potential synergy with LG and how innovative they are. More details are listed on the Mission Details page and in the Rules & Terms. LG NOVA may invite a diverse group of highly experienced investors and industry experts to evaluate each application throughout the process. Each reviewer is required to recuse themselves from judging any Entry with whom there is a personal or business relationship, including as formal advisors, investors, or family members.

Yes, LG welcomes and encourages responses from other countries beyond the United States. Please see the Rules & Terms to confirm your country's eligibility.

Selected companies will enter an incubation and commercial acceleration program with the LG NOVA team. The LG NOVA team will work with the companies to further test and explore the business ideas. Throughout the process, the selected companies may have the opportunity to be provided with resources, investments and pilot program opportunities for their business.

Yes, companies from all stages of funding are encouraged to apply and can be considered for engagement and/or investment.

It does not cost anything to apply. However, travel costs, accommodations or other costs to attend related events will not be covered by LG.

No, you do not. LG’s interest in finding potential new collaboration partners with which to grow businesses. There are not requirements for minimum technical maturity for proposed technologies.

Eligible responses will be reviewed by a team of LG experts from a diverse range of departments to ensure that the respondents recognized by this challenge fit within the goals and mission of LG. Please see the Rules & Terms and the "How will my startup be evaluated?" question in the FAQ for more details.

Yes, all respondents must be at least 18 years of age to respond. For entrepreneurs under 18, please ask a parent or guardian to submit a response on your behalf.

No. All submitted information must be non-confidential and non-proprietary in nature. The intent is for LG to build the business with you. Therefore, we intend to have transparent discussions on ownership of IP throughout the process.

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